THE WHAT Beiersdorf has appointed Grita Loebsack into the newly-created position; President Nivea.
THE DETAILS Joining the personal care giant from EssilorLuxottica, where she is currently Chief Marketing Officer Essilor, Loebsack has leadership experience in skin care as well as global brand building at Essilor, Unilever and L’Oréal.
Reinhard Pöllath, Chairman of Beiersdorf’s Supervisory Board, said, “With Grita Loebsack, Beiersdorf gains an experienced manager with broad international expertise in skin care and global brands. Leading the iconic NIVEA brand, she will be an excellent addition to the executive team in driving the implementation of the C.A.R.E.+ strategy.”
THE WHY Vincent Warnery, Chairman of Beiersdorf’s Executive Board, said of the appointment, “I am very pleased that Grita Loebsack will take over responsibility for our flagship brand NIVEA, leading it into an even more successful future. I am convinced that she will develop NIVEA into an even more global, digital, and sustainable brand inspiring our consumers around the world.”
Aesthetic injectable companies refer to businesses or companies that specialize in manufacturing, distributing, or providing aesthetic injectable products and services. These companies focus on developing and supplying injectable substances used for cosmetic purposes, typically administered by qualified medical professionals. Aesthetic injectable companies play a crucial role in the field of aesthetic medicine and cosmetic dermatology by offering a variety of injectable products designed to enhance facial features, reduce wrinkles, and improve overall skin appearance.
Key aspects of aesthetic injectable companies include:
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Product Development: These companies research, develop, and manufacture aesthetic injectables such as dermal fillers, botulinum toxins (e.g., Botox), collagen stimulators, and other specialized formulations. They often innovate new products to meet evolving market demands and technological advancements.
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Regulatory Compliance: Due to the medical nature of their products, aesthetic injectable companies adhere to strict regulatory guidelines and obtain necessary approvals from health authorities (e.g., FDA in the United States) to ensure safety, efficacy, and quality standards.
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Training and Support: Many companies provide training and educational support to healthcare professionals on the proper use, administration techniques, and safety protocols associated with their injectable products. This ensures that practitioners can deliver treatments effectively and safely.
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Customer Support: Aesthetic injectable companies offer customer support services to healthcare providers and consumers, addressing inquiries, providing product information, and assisting with product usage and troubleshooting.
