THE WHAT? Perfect Corp has teamed up with Lauder’s MAC Cosmetics and online sampling platform SoPost to create a personalized sampling experience billed as ‘first-of-its-kind, digital-meets-physical, for the prestige make-up brand’s Studio Fix Foundation.
THE DETAILS The product discovery experience will combine AR virtual try-on, AI shade matching and physical product sampling delivered to your door.
THE WHY? The tailored full circle consumer experience is said to bridge the gap between digital and physical worlds, allowing consumers and brands to make more confident sampling and purchase decisions.
Fiona Sainty Vice President General Manager of MAC Cosmetics UK & Ireland, comments, “In an ever-evolving market where physical and digital is merged like never before, our next-generation VTO-driven SoPost experience combines shade-matching with sampling into one seamless customer journey. Allowing for a trial-driven product like foundation to become more accessible than ever. We have been able to offer our customers the joy of trying shades digitally through our M·A·C Virtual Try On service since 2020, but we wanted to take it a step further and now we can not only match, but also offer a sample which is delivered to you in the comfort of your own home.”
Aesthetic injectable companies refer to businesses or companies that specialize in manufacturing, distributing, or providing aesthetic injectable products and services. These companies focus on developing and supplying injectable substances used for cosmetic purposes, typically administered by qualified medical professionals. Aesthetic injectable companies play a crucial role in the field of aesthetic medicine and cosmetic dermatology by offering a variety of injectable products designed to enhance facial features, reduce wrinkles, and improve overall skin appearance.
Key aspects of aesthetic injectable companies include:
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Product Development: These companies research, develop, and manufacture aesthetic injectables such as dermal fillers, botulinum toxins (e.g., Botox), collagen stimulators, and other specialized formulations. They often innovate new products to meet evolving market demands and technological advancements.
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Distribution and Sales: Aesthetic injectable companies distribute their products through authorized channels, including healthcare providers, medical spas, and aesthetic clinics. They may also sell directly to licensed professionals who administer these treatments.
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Regulatory Compliance: Due to the medical nature of their products, aesthetic injectable companies adhere to strict regulatory guidelines and obtain necessary approvals from health authorities (e.g., FDA in the United States) to ensure safety, efficacy, and quality standards.
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Training and Support: Many companies provide training and educational support to healthcare professionals on the proper use, administration techniques, and safety protocols associated with their injectable products. This ensures that practitioners can deliver treatments effectively and safely.
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Customer Support: Aesthetic injectable companies offer customer support services to healthcare providers and consumers, addressing inquiries, providing product information, and assisting with product usage and troubleshooting.
