THE WHAT? Marks & Spencer has announced a new online and in store partnership with The Estee Lauder Companies-owned Clinique.
THE DETAILS Starting this summer, the British high street stalwart will sell the brand’s skin care and make-up lines via its website, offering free next day delivery or click and collect from more than 700 locations.
In addition, some 34 ‘destination stores’ will gain a Clinique counter, and a further 40 stores will display products in a branded fixture.
“A compelling beauty offer is part of our plans to reshape M&S – innovating with our own brands and continuing to introduce complementary third-party products such as skincare experts Clinique,” commented Richard Price, MD of M&S Clothing & Home. “Our broad customer base and reach makes us an attractive platform partner and in turn introducing beauty brands helps us become more relevant, more often for our 22m customers – offering them a convenient and seamless shopping experience. We’re also pleased to be introducing a bespoke in-store offer in our destination stores where we know customers appreciate having someone on hand to help with purchasing.”
THE WHY? With several department stores closing their doors for good in 2020, The Estee Lauder Companies-owned brand needs to find a new high street home, while M&S is hoping to boost its skin care offer, a sector that proved one of the most resilient during the pandemic. Rachel Baker, Vice President/General Manager Clinique UK + Ireland, explains, “This is an extremely exciting time for Clinique to be entering into one of the UK’s most iconic and trusted high street shopping destinations. Marks & Spencer offers a convenient hybrid shopping experience, and we want to make it accessible for consumers to purchase their favourite Clinique products seamlessly, whilst shopping instore or online. We aim to provide dermatologist-developed personalised skincare and makeup routines from our experts and for consumers to be able to self-discover their skins needs on Clinique’s Clinical Reality tool, helping Marks & Spencer consumers to achieve healthy skin at any age.”
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