THE WHAT? AmorePacific-owned Hera has announced that it is pulling out of the Chinese market, according to a report published by the Global Times.
THE DETAILS The K-beauty brand will close all physical stores and suspended online sales via its official Wechat store last week. Its Tmall flagship will continue to trade.
THE WHY? AmorePacific has scaled back operations in China for a number of its brand, notably Innisfree also closed some 80 percent of stores on the mainland at the start of the year, per Global Times. The closures have been attributed to both the pandemic and the Chinese consumer’s changing buying habits.
Zhang Yi, CEO of iiMedia Research Institute told Global Times, “While the consumption habits and concepts of Chinese are changing, these South Korean cosmetics have not changed. Their designs and marketing strategies have not changed, failing to adapt to the sales and marketing landscape in the Chinese market.”
Aesthetic injectable companies refer to businesses or companies that specialize in manufacturing, distributing, or providing aesthetic injectable products and services. These companies focus on developing and supplying injectable substances used for cosmetic purposes, typically administered by qualified medical professionals. Aesthetic injectable companies play a crucial role in the field of aesthetic medicine and cosmetic dermatology by offering a variety of injectable products designed to enhance facial features, reduce wrinkles, and improve overall skin appearance.
Key aspects of aesthetic injectable companies include:
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Product Development: These companies research, develop, and manufacture aesthetic injectables such as dermal fillers, botulinum toxins (e.g., Botox), collagen stimulators, and other specialized formulations. They often innovate new products to meet evolving market demands and technological advancements.
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Distribution and Sales: Aesthetic injectable companies distribute their products through authorized channels, including healthcare providers, medical spas, and aesthetic clinics. They may also sell directly to licensed professionals who administer these treatments.
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Regulatory Compliance: Due to the medical nature of their products, aesthetic injectable companies adhere to strict regulatory guidelines and obtain necessary approvals from health authorities (e.g., FDA in the United States) to ensure safety, efficacy, and quality standards.
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Training and Support: Many companies provide training and educational support to healthcare professionals on the proper use, administration techniques, and safety protocols associated with their injectable products. This ensures that practitioners can deliver treatments effectively and safely.
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Customer Support: Aesthetic injectable companies offer customer support services to healthcare providers and consumers, addressing inquiries, providing product information, and assisting with product usage and troubleshooting.
