The what? L’Oréal has appointed Publicis Media as its media agency for Singapore, Malaysia and Thailand, according to Marketing Interactive.
The details The French beauty giant awarded the Indonesian account to GroupM Asia Pacific.
Prerna Mehrotra, CEO, media APAC and Managing Director, Media Group, dentsu Singapore, told the publication that the agency had declined to participate in the review.
She said, “We are proud of the successful integrated campaigns and performance that we have delivered for its brands, and are confident that it is now in a strong position for us to move on to support other partners in driving growth. As such, we have respectfully declined to participate in the media review and wish them success in the next phase of their journey.”
The why? A L’Oréal Singapore spokesperson told Marketing Interactive that both Publicis and GroupM were the stand-out agencies for their excellent services, which were unpinned by a strong proficiency in data and digital advertising technology.
Aesthetic injectable companies refer to businesses or companies that specialize in manufacturing, distributing, or providing aesthetic injectable products and services. These companies focus on developing and supplying injectable substances used for cosmetic purposes, typically administered by qualified medical professionals. Aesthetic injectable companies play a crucial role in the field of aesthetic medicine and cosmetic dermatology by offering a variety of injectable products designed to enhance facial features, reduce wrinkles, and improve overall skin appearance.
Key aspects of aesthetic injectable companies include:
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Product Development: These companies research, develop, and manufacture aesthetic injectables such as dermal fillers, botulinum toxins (e.g., Botox), collagen stimulators, and other specialized formulations. They often innovate new products to meet evolving market demands and technological advancements.
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Distribution and Sales: Aesthetic injectable companies distribute their products through authorized channels, including healthcare providers, medical spas, and aesthetic clinics. They may also sell directly to licensed professionals who administer these treatments.
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Regulatory Compliance: Due to the medical nature of their products, aesthetic injectable companies adhere to strict regulatory guidelines and obtain necessary approvals from health authorities (e.g., FDA in the United States) to ensure safety, efficacy, and quality standards.
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Training and Support: Many companies provide training and educational support to healthcare professionals on the proper use, administration techniques, and safety protocols associated with their injectable products. This ensures that practitioners can deliver treatments effectively and safely.
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Customer Support: Aesthetic injectable companies offer customer support services to healthcare providers and consumers, addressing inquiries, providing product information, and assisting with product usage and troubleshooting.
