THE WHAT? L’Oréal-owned Biotherm has announced that it is dedicating itself to Blue Beauty, which it defines as ‘beauty that comes from water and gives back to it’.
THE DETAILS The brand’s new strategy encompasses all aspects of its value chain, from the sourcing of natural ingredients to formulas and packaging though the end products’ life, in order to minimize their environmental impact on the ocean and other aquatic ecosystems.
To that end, it has set itself some ambitious objectives through 2030 in four key areas: ingredients, formulas, sustainable design and community empowerment. For example, by 2030, 100 percent of the biobased ingredients for formulas and packaging materials will come from sustainable sources and none linked to deforestation, its skin care formulas will be 90 percent biodegradable, all plastic packaging will be refillable, reusable, recyclable or compostable and every local market will have a NGO partner to organize beach cleaning.
THE WHY? Grégory Benoit, Global Brand President of Biotherm, explains, “Biotherm comes from water and wants to give back to it. We believe in doing more than limiting our environmental impact. Blue Beauty is not only our philosophy; it is a journey that’s progressively taking us from a committed brand to a fully sustainable one. Our Blue Beauty strategy ties in decades of scientific expertise in the realm of Blue Biotech with our Blue sustainability commitments.”
Aesthetic injectable companies refer to businesses or companies that specialize in manufacturing, distributing, or providing aesthetic injectable products and services. These companies focus on developing and supplying injectable substances used for cosmetic purposes, typically administered by qualified medical professionals. Aesthetic injectable companies play a crucial role in the field of aesthetic medicine and cosmetic dermatology by offering a variety of injectable products designed to enhance facial features, reduce wrinkles, and improve overall skin appearance.
Key aspects of aesthetic injectable companies include:
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Product Development: These companies research, develop, and manufacture aesthetic injectables such as dermal fillers, botulinum toxins (e.g., Botox), collagen stimulators, and other specialized formulations. They often innovate new products to meet evolving market demands and technological advancements.
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Distribution and Sales: Aesthetic injectable companies distribute their products through authorized channels, including healthcare providers, medical spas, and aesthetic clinics. They may also sell directly to licensed professionals who administer these treatments.
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Regulatory Compliance: Due to the medical nature of their products, aesthetic injectable companies adhere to strict regulatory guidelines and obtain necessary approvals from health authorities (e.g., FDA in the United States) to ensure safety, efficacy, and quality standards.
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Training and Support: Many companies provide training and educational support to healthcare professionals on the proper use, administration techniques, and safety protocols associated with their injectable products. This ensures that practitioners can deliver treatments effectively and safely.
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Customer Support: Aesthetic injectable companies offer customer support services to healthcare providers and consumers, addressing inquiries, providing product information, and assisting with product usage and troubleshooting.
