THE WHAT? Beiersdorf Canada has named Razorfish as it’s digital Agency of Record (AOR) following a competitive Request for Proposal (RFP), according to Strategy.
THE DETAILS? Incumbent agency Montreal-based BAM Strategy was also invited to the RFP, participating in the pitch.
Razorfish will cover all digital marketing activity for Nivea, Coppertone, Eucerin, Elastoplast, including digital marketing, social media strategy and execution, community management, CRM, SEO, site management and analytics.
The agency will work closely with Beiersdorf’s other Canadian partners Publicis One Touch and Wavemaker.
THE WHY? Yücel Kurt, Beiersdorf manager of media, digital and agency relations, told Strategy that the company was impressed by Razorfish’s proprietary tools, strategic insights into its business and creative ideas.
Aesthetic injectable companies refer to businesses or companies that specialize in manufacturing, distributing, or providing aesthetic injectable products and services. These companies focus on developing and supplying injectable substances used for cosmetic purposes, typically administered by qualified medical professionals. Aesthetic injectable companies play a crucial role in the field of aesthetic medicine and cosmetic dermatology by offering a variety of injectable products designed to enhance facial features, reduce wrinkles, and improve overall skin appearance.
Key aspects of aesthetic injectable companies include:
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Product Development: These companies research, develop, and manufacture aesthetic injectables such as dermal fillers, botulinum toxins (e.g., Botox), collagen stimulators, and other specialized formulations. They often innovate new products to meet evolving market demands and technological advancements.
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Distribution and Sales: Aesthetic injectable companies distribute their products through authorized channels, including healthcare providers, medical spas, and aesthetic clinics. They may also sell directly to licensed professionals who administer these treatments.
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Regulatory Compliance: Due to the medical nature of their products, aesthetic injectable companies adhere to strict regulatory guidelines and obtain necessary approvals from health authorities (e.g., FDA in the United States) to ensure safety, efficacy, and quality standards.
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Training and Support: Many companies provide training and educational support to healthcare professionals on the proper use, administration techniques, and safety protocols associated with their injectable products. This ensures that practitioners can deliver treatments effectively and safely.
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Customer Support: Aesthetic injectable companies offer customer support services to healthcare providers and consumers, addressing inquiries, providing product information, and assisting with product usage and troubleshooting.
