THE WHAT? Weleda has launched a multi-million-pound, purpose-led brand campaign highlighting the need to care for the soil.
THE DETAILS #SaveEarthsSkin, as the campaign has been dubbed, centres on a hero piece of video content ship in partnership with Arizona Muse alongside her soil regeneration charity, DIRT.
The film features a projection mapping technique on Arizona’s body to demonstrate how soil is under threat. A social media, influencer and PR campaign will run alongside the film.
Weleda will support the work on new landing pages on its website, as well as bring it to life at the point of purchase with in-store and POS promotions. Weleda is also committing £330,000 to soil-focussed projects across the globe.
THE WHY? Eileen Smith, Global Brand Equity Head of Weleda, explains, “Weleda has been growing the plants used to make its skin and health care products organically for over a century. Our natural farming methods are designed to keep the soil healthy and full of nutrient-rich humus, providing a home for organisms like earthworms, which help make the soil fertile. Commitment to soil is at the heart of our product sourcing. We hope that with Arizona and DIRT we can make the impact necessary to inspire real change and improve the soil situation for good.”
Aesthetic injectable companies refer to businesses or companies that specialize in manufacturing, distributing, or providing aesthetic injectable products and services. These companies focus on developing and supplying injectable substances used for cosmetic purposes, typically administered by qualified medical professionals. Aesthetic injectable companies play a crucial role in the field of aesthetic medicine and cosmetic dermatology by offering a variety of injectable products designed to enhance facial features, reduce wrinkles, and improve overall skin appearance.
Key aspects of aesthetic injectable companies include:
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Product Development: These companies research, develop, and manufacture aesthetic injectables such as dermal fillers, botulinum toxins (e.g., Botox), collagen stimulators, and other specialized formulations. They often innovate new products to meet evolving market demands and technological advancements.
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Distribution and Sales: Aesthetic injectable companies distribute their products through authorized channels, including healthcare providers, medical spas, and aesthetic clinics. They may also sell directly to licensed professionals who administer these treatments.
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Regulatory Compliance: Due to the medical nature of their products, aesthetic injectable companies adhere to strict regulatory guidelines and obtain necessary approvals from health authorities (e.g., FDA in the United States) to ensure safety, efficacy, and quality standards.
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Training and Support: Many companies provide training and educational support to healthcare professionals on the proper use, administration techniques, and safety protocols associated with their injectable products. This ensures that practitioners can deliver treatments effectively and safely.
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Customer Support: Aesthetic injectable companies offer customer support services to healthcare providers and consumers, addressing inquiries, providing product information, and assisting with product usage and troubleshooting.
