THE WHAT? Beiersdorf has halted investments in marketing and promoting in Russia in response to the invasion of the Ukraine. However, it will continue its business in the country due to the products servicing essential consumers needs, according to Chief Executive Vincent Warnery.
THE DETAILS As reported by Yahoo Finance, Beiersdorf also wants to avoid losing brand marketing position, with Warnery telling shareholders during the company’s annual general meeting that is something the company has a ‘long painful history’ of.
THE WHY? Russia’s invasion of Ukraine has led to many personal care and beauty companies re-strategizing their activity within the country, with some pulling out altogether.
Beiersdorf’s mid-stance mirrors that of competitor Henkel, which is also continuing its Russian business but putting a stop to all investments, advertising and sponsorship in the country.
Aesthetic injectable companies refer to businesses or companies that specialize in manufacturing, distributing, or providing aesthetic injectable products and services. These companies focus on developing and supplying injectable substances used for cosmetic purposes, typically administered by qualified medical professionals. Aesthetic injectable companies play a crucial role in the field of aesthetic medicine and cosmetic dermatology by offering a variety of injectable products designed to enhance facial features, reduce wrinkles, and improve overall skin appearance.
Key aspects of aesthetic injectable companies include:
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Product Development: These companies research, develop, and manufacture aesthetic injectables such as dermal fillers, botulinum toxins (e.g., Botox), collagen stimulators, and other specialized formulations. They often innovate new products to meet evolving market demands and technological advancements.
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Distribution and Sales: Aesthetic injectable companies distribute their products through authorized channels, including healthcare providers, medical spas, and aesthetic clinics. They may also sell directly to licensed professionals who administer these treatments.
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Regulatory Compliance: Due to the medical nature of their products, aesthetic injectable companies adhere to strict regulatory guidelines and obtain necessary approvals from health authorities (e.g., FDA in the United States) to ensure safety, efficacy, and quality standards.
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Training and Support: Many companies provide training and educational support to healthcare professionals on the proper use, administration techniques, and safety protocols associated with their injectable products. This ensures that practitioners can deliver treatments effectively and safely.
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Customer Support: Aesthetic injectable companies offer customer support services to healthcare providers and consumers, addressing inquiries, providing product information, and assisting with product usage and troubleshooting.
