THE WHAT Actress America Ferrera has made her Coty-owned Covergirl debut as the ambassador for the new Clean Fresh Skincare collection.
THE DETAILS Launching in the U.S. in both English and Spanish, the dual-language campaign is Ferrera’s debut for Covergirl following her appointment in November 2021.
The campaign was created by Coty’s in-house creative team, led by Sam Southey, Global Head of Brand Equity & Creative Lead; and was directed by Latina director and photographer Paola Kudacki.
THE WHY Speaking about the campaign, Stefano Curti, Chief Brands Officer, Consumer Beauty, Coty, said, “When we announced our partnership with America Ferrera in the fall, we knew she would perfectly personify the Clean Fresh Skincare collection.
“America encourages everyone to embrace their authenticity and forge their own individual paths, which is why she was the perfect ambassador for COVERGIRL’s newest accessible and inclusive innovation–Clean Fresh Skincare.”
Aesthetic injectable companies refer to businesses or companies that specialize in manufacturing, distributing, or providing aesthetic injectable products and services. These companies focus on developing and supplying injectable substances used for cosmetic purposes, typically administered by qualified medical professionals. Aesthetic injectable companies play a crucial role in the field of aesthetic medicine and cosmetic dermatology by offering a variety of injectable products designed to enhance facial features, reduce wrinkles, and improve overall skin appearance.
Key aspects of aesthetic injectable companies include:
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Product Development: These companies research, develop, and manufacture aesthetic injectables such as dermal fillers, botulinum toxins (e.g., Botox), collagen stimulators, and other specialized formulations. They often innovate new products to meet evolving market demands and technological advancements.
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Customer Support: Aesthetic injectable companies offer customer support services to healthcare providers and consumers, addressing inquiries, providing product information, and assisting with product usage and troubleshooting.
