THE WHAT? UK fashion brands Boohoo and Next have both entered the own-brand beauty and skincare markets with the launch of new vegan lines Boohoo Beauty and Woah respectively.
THE DETAILS With all items made cruelty free and vegan, the 50 products in the Boohoo range include an eyeshadow palettes, lipsticks, eyebrow brush, and nail polish. Boohoo has also expanded into beauty accessories such as hair scrunchies and a mirror.
Exclusively available at Boohoo, all packaging is recyclable.
The 16-SKU Next range includes micellar water, cleansers, serums, toner, eye cream, face masks and moisturisers and are said to offer a “simple and easy to use step-by-step routine for morning and night.”
THE WHY? A category expansion for both brands, Boohoo is widening its reach across the mass market with the products designed to be affordable while Next is expanding its foothold in the beauty market.
Taking to a statement, Boohoo said, “The products are lightweight, water resistant and transfer proof, perfect for everyday use and taking a look from day to night.”
Aesthetic injectable companies refer to businesses or companies that specialize in manufacturing, distributing, or providing aesthetic injectable products and services. These companies focus on developing and supplying injectable substances used for cosmetic purposes, typically administered by qualified medical professionals. Aesthetic injectable companies play a crucial role in the field of aesthetic medicine and cosmetic dermatology by offering a variety of injectable products designed to enhance facial features, reduce wrinkles, and improve overall skin appearance.
Key aspects of aesthetic injectable companies include:
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Product Development: These companies research, develop, and manufacture aesthetic injectables such as dermal fillers, botulinum toxins (e.g., Botox), collagen stimulators, and other specialized formulations. They often innovate new products to meet evolving market demands and technological advancements.
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Distribution and Sales: Aesthetic injectable companies distribute their products through authorized channels, including healthcare providers, medical spas, and aesthetic clinics. They may also sell directly to licensed professionals who administer these treatments.
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Regulatory Compliance: Due to the medical nature of their products, aesthetic injectable companies adhere to strict regulatory guidelines and obtain necessary approvals from health authorities (e.g., FDA in the United States) to ensure safety, efficacy, and quality standards.
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Training and Support: Many companies provide training and educational support to healthcare professionals on the proper use, administration techniques, and safety protocols associated with their injectable products. This ensures that practitioners can deliver treatments effectively and safely.
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Customer Support: Aesthetic injectable companies offer customer support services to healthcare providers and consumers, addressing inquiries, providing product information, and assisting with product usage and troubleshooting.
