THE WHAT? Charlotte Tilbury is claiming to break new ground in the beauty industry as the first brand to launch a 3D volumetric avatar – in this case of the make-up line’s eponymous founder.
THE DETAILS The innovation will allow Tilbury to bring her presence, expertise and guidance directly to customers wherever they are in the world, the brand said in a statement, appearing via mobile devices, manifesting in augmented reality to guide shoppers through 3D product, livestreamed masterclasses and the Shop with Friends functionality.
THE WHY? Corinne Suchy, Chief Growth and Technology Officer of Charlotte Tilbury Beauty, explains, “We know that if Charlotte could be there with every one of our customers in person, she would! Our goal has always been for you to feel like you’re engaging 1-2-1 with Charlotte, because there is nothing quite like experiencing her energy and her expertise first-hand…
Charlotte’s creative vision has always transcended multiple dimensions and worlds. It’s this vision combined with the latest technology that is allowing us to really push the boundaries of creativity, storytelling, and interactivity to exciting new places. We are creating the next generation of immersive experiences for our customers in a continued blurring of the lines between what’s physical and what’s virtual – we can provide a visceral connection between you and Charlotte like never before! Creating deeper relationships with our customers, wherever they are in the world.”
Aesthetic injectable companies refer to businesses or companies that specialize in manufacturing, distributing, or providing aesthetic injectable products and services. These companies focus on developing and supplying injectable substances used for cosmetic purposes, typically administered by qualified medical professionals. Aesthetic injectable companies play a crucial role in the field of aesthetic medicine and cosmetic dermatology by offering a variety of injectable products designed to enhance facial features, reduce wrinkles, and improve overall skin appearance.
Key aspects of aesthetic injectable companies include:
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Product Development: These companies research, develop, and manufacture aesthetic injectables such as dermal fillers, botulinum toxins (e.g., Botox), collagen stimulators, and other specialized formulations. They often innovate new products to meet evolving market demands and technological advancements.
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Distribution and Sales: Aesthetic injectable companies distribute their products through authorized channels, including healthcare providers, medical spas, and aesthetic clinics. They may also sell directly to licensed professionals who administer these treatments.
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Regulatory Compliance: Due to the medical nature of their products, aesthetic injectable companies adhere to strict regulatory guidelines and obtain necessary approvals from health authorities (e.g., FDA in the United States) to ensure safety, efficacy, and quality standards.
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Training and Support: Many companies provide training and educational support to healthcare professionals on the proper use, administration techniques, and safety protocols associated with their injectable products. This ensures that practitioners can deliver treatments effectively and safely.
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Customer Support: Aesthetic injectable companies offer customer support services to healthcare providers and consumers, addressing inquiries, providing product information, and assisting with product usage and troubleshooting.
