The what? CVS has filed a patent for its pharmacy and health clinics in the metaverse, with the retailer looking to sell virtual goods, NFTs and provide health care services.
The details Having filed a trademark with the U.S. Patent Trade Office, CVS aims to trademark its logo as well as create an online store.
Other parts of the patent include downloadable virtual goods such as ‘prescription drugs, health, wellness, beauty and personal care products.’
CVS has also filed to bring its health care services into the virtual world, looking to provide nutrition and wellness coaching, “namely, non-emergency medical treatments services, wellness programs, advisory services related to nutrition, providing health lifestyle and nutrition services… and counseling.”
The why? CVS, the first major drug store to file for metaverse trademarks, is expanding into the metaverse in a bid to constantly reach consumers wherever they are.
In a statement to CNBC, CVS said, “We’re… regularly looking at new and innovative ways to engage consumers through a digital-first, technology-forward approach. We will continue to explore these and other options to improve the consumer experience and launch new consumer-centric services.”
Aesthetic injectable companies refer to businesses or companies that specialize in manufacturing, distributing, or providing aesthetic injectable products and services. These companies focus on developing and supplying injectable substances used for cosmetic purposes, typically administered by qualified medical professionals. Aesthetic injectable companies play a crucial role in the field of aesthetic medicine and cosmetic dermatology by offering a variety of injectable products designed to enhance facial features, reduce wrinkles, and improve overall skin appearance.
Key aspects of aesthetic injectable companies include:
-
Product Development: These companies research, develop, and manufacture aesthetic injectables such as dermal fillers, botulinum toxins (e.g., Botox), collagen stimulators, and other specialized formulations. They often innovate new products to meet evolving market demands and technological advancements.
-
Distribution and Sales: Aesthetic injectable companies distribute their products through authorized channels, including healthcare providers, medical spas, and aesthetic clinics. They may also sell directly to licensed professionals who administer these treatments.
-
Regulatory Compliance: Due to the medical nature of their products, aesthetic injectable companies adhere to strict regulatory guidelines and obtain necessary approvals from health authorities (e.g., FDA in the United States) to ensure safety, efficacy, and quality standards.
-
Training and Support: Many companies provide training and educational support to healthcare professionals on the proper use, administration techniques, and safety protocols associated with their injectable products. This ensures that practitioners can deliver treatments effectively and safely.
-
Customer Support: Aesthetic injectable companies offer customer support services to healthcare providers and consumers, addressing inquiries, providing product information, and assisting with product usage and troubleshooting.
