The what? e.l.f. Cosmetics has entered the jewellery market with its first collaboration with celebrity designer Georgina Trevino on the live-streaming shopping app NTWRK.
The details Named ears.lips.face, the range premiers with a limited edition e.l.f. ear cuff, with Trevino chosen as part of e.l.f.’s mission to empower emerging creators.
The ear cuff includes two discs engraved with “e.l.f. love” and “e.l.f. made” that can be attached or worn separately on the other ear.
The why? According to a press release, the impetus for the jewelry collaboration stemmed from a moment on popular trivia show Jeopardy! when contestant Matt Amodio was asked what e.l.f. stood for.
Amodio mistakenly answered “ears, lips, face,” with the clip drawing buzz on social media, leading the company to ask, “why not ears.lips.face.?”
Gayitri Budhraja, Chief Brand Officer, e.l.f. Beauty., says, “After Matt Amodio answered ears.lips.face., our ears perked up. Our community wanted us to create something for the ears! We are always looking for unexpected ways to engage and entertain our fans, transcend beauty boundaries and own our place in culture.
“We are excited to launch the e.l.f. ear cuff as it gives us the opportunity to celebrate women with a unique piece of jewelry made by a talented woman designer and use an innovative shopping platform to bring this to life.”
Aesthetic injectable companies refer to businesses or companies that specialize in manufacturing, distributing, or providing aesthetic injectable products and services. These companies focus on developing and supplying injectable substances used for cosmetic purposes, typically administered by qualified medical professionals. Aesthetic injectable companies play a crucial role in the field of aesthetic medicine and cosmetic dermatology by offering a variety of injectable products designed to enhance facial features, reduce wrinkles, and improve overall skin appearance.
Key aspects of aesthetic injectable companies include:
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Product Development: These companies research, develop, and manufacture aesthetic injectables such as dermal fillers, botulinum toxins (e.g., Botox), collagen stimulators, and other specialized formulations. They often innovate new products to meet evolving market demands and technological advancements.
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Distribution and Sales: Aesthetic injectable companies distribute their products through authorized channels, including healthcare providers, medical spas, and aesthetic clinics. They may also sell directly to licensed professionals who administer these treatments.
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Regulatory Compliance: Due to the medical nature of their products, aesthetic injectable companies adhere to strict regulatory guidelines and obtain necessary approvals from health authorities (e.g., FDA in the United States) to ensure safety, efficacy, and quality standards.
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Training and Support: Many companies provide training and educational support to healthcare professionals on the proper use, administration techniques, and safety protocols associated with their injectable products. This ensures that practitioners can deliver treatments effectively and safely.
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Customer Support: Aesthetic injectable companies offer customer support services to healthcare providers and consumers, addressing inquiries, providing product information, and assisting with product usage and troubleshooting.
