THE WHAT? Kohl’s has unveiled the 400 new locations that will feature Sephora concessions this year, spanning 36 states, eight of which are brand new Sephora at Kohl’s.
THE DETAILS The Sephora at Kohl’s locations feature a 2,500 square foot, fully immersive beauty experience that mimics the look and feel of a freestanding Sephora store.
Within all Sephora concessions, customers can view prestige makeup, skincare, hair, and fragrance brands, as well as innovations in clean beauty and self-care.
Sephora-trained Beauty Advisors offer personalized beauty consultations and assistance with finding products, while testing and discovery zones showcase new, emerging or trending products.
Six new prestige beauty brands will be added to the assortment this year, including Murad, Clarins, Jack Black, Living Proof, Versace and Voluspa.
THE WHY? The 400 stores bring the Sephora at Kohl’s location total to 600 and puts the partnership on track to meet its 850 store goal by 2023.
Doug Howe, Kohl’s Chief Merchandising Officer, said, “We’re thrilled to be bringing Sephora at Kohl’s closer to millions more of our customers nationwide through this 400-store expansion. The quick and vast rollout of Sephora at Kohl’s is a testament to how much we believe in this partnership and making prestige beauty more accessible to people everywhere. We’re excited to grow and bring this elevated beauty experience to more of Kohl’s existing and new customers this year.”
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