THE WHAT? L’Oréal Professional Products has launched its new Hair the Love 2022 campaign, which aims to champion hairdressers and how they positively help people’s mental health and wellbeing.
THE DETAILS Named In the Hands of a Pro, the campaign video features UK celebrities such as Emma Willis and Pixie Lott with their hairdressers, and highlights how women view their hair appointments as more than a cut.
The ‘sharecut’ campaign showcases that women view a trip to the hairdressers as a chance to discuss work issues, life challenges and relationships.
THE WHY? The campaign aims to raise awareness of the supportive role hairdressers can give, with L’Oréal Professional Products donating £1 – up to £10,000 – for every social media post with the hashtag #HairTheLove2022
Béatrice Dautzenberg, Managing Director at L’Oréal Professional Products Division UK and Ireland, said in a statement: “Hairdressers can transform people’s lives and have an immensely positive impact on society’s wellbeing. Our research has shown that people believe that having their hair done professionally supports their mental health and wellbeing.
“The pandemic has also proved just how important the relationship between clients and their hairdresser is and the ‘Hair the Love’ campaign is about celebrating just how much we appreciate our hairdresser and calls for everyone to post on social, tag their hairdresser and amplify the love.”
Aesthetic injectable companies refer to businesses or companies that specialize in manufacturing, distributing, or providing aesthetic injectable products and services. These companies focus on developing and supplying injectable substances used for cosmetic purposes, typically administered by qualified medical professionals. Aesthetic injectable companies play a crucial role in the field of aesthetic medicine and cosmetic dermatology by offering a variety of injectable products designed to enhance facial features, reduce wrinkles, and improve overall skin appearance.
Key aspects of aesthetic injectable companies include:
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Product Development: These companies research, develop, and manufacture aesthetic injectables such as dermal fillers, botulinum toxins (e.g., Botox), collagen stimulators, and other specialized formulations. They often innovate new products to meet evolving market demands and technological advancements.
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Distribution and Sales: Aesthetic injectable companies distribute their products through authorized channels, including healthcare providers, medical spas, and aesthetic clinics. They may also sell directly to licensed professionals who administer these treatments.
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Regulatory Compliance: Due to the medical nature of their products, aesthetic injectable companies adhere to strict regulatory guidelines and obtain necessary approvals from health authorities (e.g., FDA in the United States) to ensure safety, efficacy, and quality standards.
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Training and Support: Many companies provide training and educational support to healthcare professionals on the proper use, administration techniques, and safety protocols associated with their injectable products. This ensures that practitioners can deliver treatments effectively and safely.
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Customer Support: Aesthetic injectable companies offer customer support services to healthcare providers and consumers, addressing inquiries, providing product information, and assisting with product usage and troubleshooting.
