THE WHAT? Wella-owned nail brand OPI has teamed up with Xbox in a cross industry partnership that sees the launch of a spring 2022 collection.
THE DETAILS The collection will feature 12 hues and aims to bring the “virtual worlds of gaming to life so you can unlock endless looks and play with nail art and new trends.”
As of 1st February, consumers can unlock shade-matched Xbox in-game content for Halo Infinite and Forza Horizon 5 with every purchase of the Xbox OPI polish.
Relating to the gaming world, color names include Achievement Unlocked, Racing for Pinks and Can’t CTRL Me.
As part of the collaboration, OPI and Xbox will team up with notable creators from the gaming industry.
THE WHY? Beauty/gaming tie-ups have long been popular cross industry collaborations. And with the gaming world growing in popularity during the pandemic, it’s an increasingly attractive proposition for cosmetic companies.
OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann said, “Over the past 40 years, we’ve traveled the globe; now we’re excited to visit virtual worlds with Xbox. In these worlds, anything is possible, and the collection’s colors reflect infinite possibilities to create. Whether you play video games as a creative hobby or as a way to relax and connect with friends, nailcare offers these same benefits. From new shade technology to nail art and more, consumers can expect lots of exciting surprises to come with this partnership!”
Aesthetic injectable companies refer to businesses or companies that specialize in manufacturing, distributing, or providing aesthetic injectable products and services. These companies focus on developing and supplying injectable substances used for cosmetic purposes, typically administered by qualified medical professionals. Aesthetic injectable companies play a crucial role in the field of aesthetic medicine and cosmetic dermatology by offering a variety of injectable products designed to enhance facial features, reduce wrinkles, and improve overall skin appearance.
Key aspects of aesthetic injectable companies include:
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Product Development: These companies research, develop, and manufacture aesthetic injectables such as dermal fillers, botulinum toxins (e.g., Botox), collagen stimulators, and other specialized formulations. They often innovate new products to meet evolving market demands and technological advancements.
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Distribution and Sales: Aesthetic injectable companies distribute their products through authorized channels, including healthcare providers, medical spas, and aesthetic clinics. They may also sell directly to licensed professionals who administer these treatments.
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Regulatory Compliance: Due to the medical nature of their products, aesthetic injectable companies adhere to strict regulatory guidelines and obtain necessary approvals from health authorities (e.g., FDA in the United States) to ensure safety, efficacy, and quality standards.
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Training and Support: Many companies provide training and educational support to healthcare professionals on the proper use, administration techniques, and safety protocols associated with their injectable products. This ensures that practitioners can deliver treatments effectively and safely.
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Customer Support: Aesthetic injectable companies offer customer support services to healthcare providers and consumers, addressing inquiries, providing product information, and assisting with product usage and troubleshooting.
