THE WHAT? The Revolution Beauty Group has acquired BH Cosmetics for US$3.9 million, financed through the Group’s existing cash resources.
THE DETAILS Launched in Los Angeles in 2009, Badass with Heart (BH) Cosmetics sells vegan and cruelty-free cosmetics aimed at Gen Z consumers. The brand sells through its own direct to consumer (DTC) channel, and several focused retailers across the US and Germany.
According to a press release, “Revolution Beauty will consolidate BH Cosmetics into the wider Group’s operations over the course of 2022, leveraging synergies across existing product development, supply and distribution. Revolution intends to re-energise the BH brand with new products and utilise both Revolution Beauty and BH’s relationships in the US, UK and internationally.
“Given this, sales attributable to the acquisition during the first half of the financial year ending 28 February 2023 are expected to be minimal as Revolution Beauty onboards new BH suppliers, builds stock levels and integrates BH into the Group’s operations.”
THE WHY? BH Cosmetics is said to complement Revolution Beauty’s existing portfolio, building on its digital first and global platform strategy.
The acquisition will facilitate accelerated expansion into key markets, notably the US, and will build the brand’s reach in key categories.
Aesthetic injectable companies refer to businesses or companies that specialize in manufacturing, distributing, or providing aesthetic injectable products and services. These companies focus on developing and supplying injectable substances used for cosmetic purposes, typically administered by qualified medical professionals. Aesthetic injectable companies play a crucial role in the field of aesthetic medicine and cosmetic dermatology by offering a variety of injectable products designed to enhance facial features, reduce wrinkles, and improve overall skin appearance.
Key aspects of aesthetic injectable companies include:
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Product Development: These companies research, develop, and manufacture aesthetic injectables such as dermal fillers, botulinum toxins (e.g., Botox), collagen stimulators, and other specialized formulations. They often innovate new products to meet evolving market demands and technological advancements.
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Distribution and Sales: Aesthetic injectable companies distribute their products through authorized channels, including healthcare providers, medical spas, and aesthetic clinics. They may also sell directly to licensed professionals who administer these treatments.
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Regulatory Compliance: Due to the medical nature of their products, aesthetic injectable companies adhere to strict regulatory guidelines and obtain necessary approvals from health authorities (e.g., FDA in the United States) to ensure safety, efficacy, and quality standards.
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Training and Support: Many companies provide training and educational support to healthcare professionals on the proper use, administration techniques, and safety protocols associated with their injectable products. This ensures that practitioners can deliver treatments effectively and safely.
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Customer Support: Aesthetic injectable companies offer customer support services to healthcare providers and consumers, addressing inquiries, providing product information, and assisting with product usage and troubleshooting.
