THE WHAT? South Africa’s Advertising Regulatory Board has ruled that Unilever-owned Lifebuoy crossed the line when describing its soap as capable of protecting against infections, according to a report published by Business Insider South Africa.
THE DETAILS The ARB ruled that the use of the word ‘infection’ and imagery featuring people in white coats in marketing materials suggests a medical slant that is incompatible with its classification as a cosmetic product.
THE WHY? Competitor Colgate-Palmolive lodged a complaint against Lifebuoy’s claim that its soaps can protect against infections in late 2021, which was upheld by the ARB. Unilever’s appeal has also failed. The ARB said in statement, per Business Insider South Africa, “As found in previous matters between the parties, the use of imagery relating to medical professionals in an advertisement, it was noted that imagery of persons in ‘white coats’ will be perceived to be doctors by consumers.”
Aesthetic injectable companies refer to businesses or companies that specialize in manufacturing, distributing, or providing aesthetic injectable products and services. These companies focus on developing and supplying injectable substances used for cosmetic purposes, typically administered by qualified medical professionals. Aesthetic injectable companies play a crucial role in the field of aesthetic medicine and cosmetic dermatology by offering a variety of injectable products designed to enhance facial features, reduce wrinkles, and improve overall skin appearance.
Key aspects of aesthetic injectable companies include:
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Product Development: These companies research, develop, and manufacture aesthetic injectables such as dermal fillers, botulinum toxins (e.g., Botox), collagen stimulators, and other specialized formulations. They often innovate new products to meet evolving market demands and technological advancements.
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Distribution and Sales: Aesthetic injectable companies distribute their products through authorized channels, including healthcare providers, medical spas, and aesthetic clinics. They may also sell directly to licensed professionals who administer these treatments.
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Regulatory Compliance: Due to the medical nature of their products, aesthetic injectable companies adhere to strict regulatory guidelines and obtain necessary approvals from health authorities (e.g., FDA in the United States) to ensure safety, efficacy, and quality standards.
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Training and Support: Many companies provide training and educational support to healthcare professionals on the proper use, administration techniques, and safety protocols associated with their injectable products. This ensures that practitioners can deliver treatments effectively and safely.
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Customer Support: Aesthetic injectable companies offer customer support services to healthcare providers and consumers, addressing inquiries, providing product information, and assisting with product usage and troubleshooting.
