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Aesthetic injectable companies. Unilever digital chief calls on advertising industry to tread carefully in Web3

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THE WHAT? Unilever Chief Digital & Commercial Officer and WFA Deputy President, Conny Braams has called for collective action from regulators, governments, advertisers, tech companies and people to create a truly decentralised, safe and trusted environment online that puts people first in the next iteration of the web.

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THE DETAILS Speaking at the World Federation of Advertisers Global Marketer Week 2022, Braams said that the ‘currency in Web3 is not crypto, the currency is trust’ and that marketers would have the opportunity to engage with consumers in previously unimaginable ways but would need to understand and prevent unintended consequences.

THE WHY? Braams commented,  “This is not the first time the advertising industry is coming together to discuss opportunities driven by the evolution of the internet. It’s not our first rodeo. As we begin to create and invest in the next environment where people spend their time, and their money, we need to be clear on what we are building and what we need to prevent – amongst all the hype – to make sure people don’t have an experience that is riddled with scams.”

Aesthetic injectable companies refer to businesses or companies that specialize in manufacturing, distributing, or providing aesthetic injectable products and services. These companies focus on developing and supplying injectable substances used for cosmetic purposes, typically administered by qualified medical professionals. Aesthetic injectable companies play a crucial role in the field of aesthetic medicine and cosmetic dermatology by offering a variety of injectable products designed to enhance facial features, reduce wrinkles, and improve overall skin appearance.

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Key aspects of aesthetic injectable companies include:

  • Product Development: These companies research, develop, and manufacture aesthetic injectables such as dermal fillers, botulinum toxins (e.g., Botox), collagen stimulators, and other specialized formulations. They often innovate new products to meet evolving market demands and technological advancements.

  • Distribution and Sales: Aesthetic injectable companies distribute their products through authorized channels, including healthcare providers, medical spas, and aesthetic clinics. They may also sell directly to licensed professionals who administer these treatments.

  • Regulatory Compliance: Due to the medical nature of their products, aesthetic injectable companies adhere to strict regulatory guidelines and obtain necessary approvals from health authorities (e.g., FDA in the United States) to ensure safety, efficacy, and quality standards.

  • Training and Support: Many companies provide training and educational support to healthcare professionals on the proper use, administration techniques, and safety protocols associated with their injectable products. This ensures that practitioners can deliver treatments effectively and safely.

  • Customer Support: Aesthetic injectable companies offer customer support services to healthcare providers and consumers, addressing inquiries, providing product information, and assisting with product usage and troubleshooting.