THE WHAT? The Estée Lauder Companies has announced the first-year grant recipients for its Writing Change initiative – a global three-year US$3 million literacy initiative inspired by poet Amanda Gorman.
THE DETAILS The initiative will invest in organisations that are working on closing the literacy gap, and support efforts that create systemic changes.
ELC will focus on three pillars: Access, Advocacy and Artistic Expression in Youth.
As part of the access pillar, ELC will give equitable access to literacy programs to ensure education is a fundamental right, especially for the communities in need.
The advocacy aim will be the publication and advocacy of diverse writers and young leaders to advance representation in literature at all levels.
For artistic expression in youth ELC will offer community programming that advances creativity and cultivates a passion for artistic and social expression in youth through writing, particularly for girls of color.
Taking to a press release, ELC said, “In its first year, Writing Change will focus on U.S. organizations with the potential to expand globally in years two and three. The Writing Change grant recipients were selected based on their proven ability to catalyze impact for youth, families, and diverse communities, demonstrated ability to collaborate across the nonprofit sector, and their ability to broaden their programmatic scale through Writing Change’s pillars of access, advocacy, and artistic expression. In its first year Writing Change will fund five U.S.-based organizations.”
THE WHY? ELC is aiming to help close the literacy gap, with education being further disrupted by the pandemic. This has magnified the pre-existing inequalities in the access to tools, resources, and programming that are ‘essential to sustained progress in literacy and learning, particularly in low-income or rural communities and in communities of color.’
Amanda Gorman, Estée Lauder Global Changemaker, said, “I am so thrilled that the work of these worthy organizations can continue to reach more communities through Writing Change. Representation in literacy matters. For youth, literacy is a pathway to social expression that leads to progress. I truly believe that words lead to actions that can change the world. I am so proud of the work that I know is to come, and I look forward to this first year of impact through Writing Change.”
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